Kroft 

For this assignment, I had to design an everyday object for KROFT, a Toronto-based design studio and manufacturer for products in small contemporary spaces. The design challenge was to design an accessory that can be mass-produced and compliments the design language of an existing line of products, incorporating existing components from the Kroft collection. Ultimately resulting in a proposal for Dustin Kroft (Principal and Lead Designer) which included a body of market research, concept development, prototypes, final model, orthographic drawing, spec sheet, and a product strategy. Some of the consideration in the design of the product were creating value in everyday products and designing valuable and viable solutions for Kroft.

Process:

By Conducting market research on Kroft as a company, I learned about their existing product line and conducted a user research to identify what possible add-on designs would be beneficial for the company and other unexplored categories. I saw the company’s main target and consumer was young millennials, millennials tend to rent apartments not own they value handcrafted items and support local stores, they usually move out frequently and don’t have a permanent living and they love the facility of ordering online so it had to be shippable.


Ideations:

Presented 10 refined renderings of well-considered concepts. The concepts vary

Making sure my designs fit the criteria discussed in this brief.


Models:

I created 3 Mock-ups of my best concepts as process models to investigate further of how the consumer is going. Interacted with the project and where would the project would need improvement.


Prototype:

Solidified my design direction with a single refined model in the actual material, full scale. Bringing a concrete plan of how I will make my final prototype. 

Using Format